is an ad banner?
An ad banner is an ad on the Web that links to an advertiser’s site or a buffer page.
Banners are the most common type of Web ad, and they come in a wide variety of sizes.
Do I need a Web site?
Yes, before you do any online advertising, you definitely need to have a Web site. An ad
banner needs a destination or a URL to a Web site once a user clicks on it. If you need a
Web site, you have two options
much does Perfect Software charge for online advertising? What
are the specifications for ad banners at Perfect Software?
What are the specifications for ad banners at Perfect Software?
Click Through — generated when a user clicks with their mouse on an advertiser's message in order to move to the advertiser's Web site. A click through is often stated as a percentage of page impressions; if 1,000 Internet users view an advertiser's message, and 60 click on the message to view the advertiser's information, the click through rate is 6%. Also referred to as a "yield" or "yield rate."
Impressions — the number of times an ad banner is requested by site visitors' browsers— and presumably seen by the user. Guaranteed impressions are the minimum times an ad banner has the opportunity to be seen by visitors (as specified in the contract).
General Run of Site — a general online advertising rotation package on a site that doesn't target a specific area. For example, Perfect Software general run of site includes the corporate homepage & the personal start page.
Hits — every element of a requested page (including text, graphics, and interactive items) is counted as a "hit" to a server. Hits is not the preferred term for site traffic measurement because the number of hits per page varies widely. There are an average of six hits per page.
Page Views or Page Deliveries — the number of times a Web page is requested. Page views, not hits, are the preferred counting method for site-traffic estimates and measurement.
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